Sometimes the wonders of advertising baffle me. At first glance I questioned why Puma would have some crazy looking guy in a bath for one of their ads. I then looked closer and realized that it was actually Argentinian soccer star Gabriel heinze. Knowing who this is mixed with the text, "Celebrate. Anytime. Anywhere." quickly makes you realize that this soccer star is celebrating a victory, in a BATHTUB! Even somebody who knows nothing else about soccer has probably at seen the ridiculous celebrations that players do after scoring a goal that are often accompanied by the announcer yelling, "GGGOOOOOAAAAALLLLL!" This advertisement is directed towards followers of football (called soccer by some). The advertising focus is to promote Puma cleats as the choice cleat of champions. I believe this campaign is very quirky but gets its message across in a fun and creative way. Puma doesn't stop at the bath either; they show that victory can be anywhere.
At a kid's birthday
Even at a wedding!
Puma's art of the celebration shows that their products are meant for winners of any occasion.
